Some LAPIERRE Bicycle Manuals above the page.
The company appeared in 1946 in the French city of Dijon.
The founder of the company is Gaston Lapierre.
He had a good time to launch the production of bikes, since in the post-war period the demand for bicycles increased significantly.
Over time, the popularity of Lapierre bikes only grew.
Gaston successfully coped with the development of the brand until his death.
In 1960, his son Jackie took over the wheel.
By 1972, a new bicycle factory, Lapierre, was opened in the sprawling industrial area of Dijon.
The company's warehouse is located right next to the building.
At the beginning of 1973, a showroom for bicycles and accessories was opened right at the factory.
This exhibition had a positive impact on the turnover of products and helped to find new partners. The brand has become the most popular in France among professionals and amateurs.
In the 1980s, mountain bikes became very popular.
Lapierre turned out to be one of the few brands that paid due attention to this and launched a whole line of MTVs into production.
By the end of the 1980s, Lapierre mountain bikes were among the best in Europe, and the brand had a fairly successful team of riders.
In 1993, a new round of brand history began.
Gilles Lapierre, the grandson of the founder, was appointed director of the company.
In addition, a promising agreement was signed with the Dutch syndicate Accel Group.
By the 2000s, the Lapierre bicycle brand began to conquer road cycling as well.
At first, the company became a sponsor of one of the best SCOD clubs.
After a short cooperation, the rider of this team became the winner of the French championship.
The SCOD club has been renamed to Lapierre Team.
In 2001, the company completes the development of X-Control technology, an innovative rear suspension.
In the same year, the French racer Girom Ciotti manages to confirm her superiority.
He becomes the first rider to win the French championship on full suspension.
In 2002, the company began manufacturing downhill and freeride bicycles.
The reason was the conclusion of a contract with Nicholas Vaulli - a ten-time downhill world champion.
By 2003, the company occupied all niches of the bicycle industry.
Sponsor teams show success in many disciplines.
Despite the dominance of men in cycling, the Lapierre bicycle brand actively supported the women's triathlon.
In 2005, the year of its 60th anniversary, the company launched the Passport program.
Thanks to it, everyone can independently design their own bike through the site.
The bike was made within two weeks and delivered to the dealer.
Today Lapierre is one of the largest European brands, which is distinguished by innovative technologies, high quality and availability of products.
The annual turnover of products is more than 90,000 bicycles of amateur and professional level.
This is a very worthy indicator for a company of this level.